Web development agency specialised in e-commerce · Bucharest
Taking on new projects
We buildIntegrateGrow
Online stores on MerchantPro, Gomag, WooCommerce and Shopify, the integrations with ERP, invoicing and couriers, correctly configured tracking and performance campaigns. Technology and marketing, treated as one system.
- Delivered
- Over 70 online stores deliveredexperience since 2019
- Sales
- €1M+ / monthgross sales, combined
- Customers
- 1M+ customers in Romaniawith orders in the stores we built
Business results
€1M+
per month, gross, across managed channels
Combined gross sales of the stores we have built, migrated or keep running. Store-level figures stay with the clients.
Sanitary ware & heatingFood & drinksPharmacyGeneral retailServices
- 1M+
- customers in Romania who have ordered through the stores we built
- 70+
- online stores delivered
- 68
- clients, from pharmacy, food, sanitary, fashion and services
- 6
- e-commerce platforms delivered on
The shops behind the number · 68
Services
Six areas, one technical system.
The platform you sell on, the data that flows through it and the traffic that feeds it. Take them separately or as one chain, with a single partner responsible for everything technical.
- 01
Ecommerce development
New stores, redesigns, custom features, speed.
New stores and migrationsStorefront redesignCustom themes and modules
- 02
Integrations
ERP, invoicing, couriers, payments, marketplaces.
ERP and invoicingCouriers and shipping labelseMAG and Trendyol
- 03
Automation
Stock, prices, invoices, feeds, reports, chatbots.
Stock and price syncCrawlers for suppliers without an APIProduct feeds
- 04
Tracking & Analytics
GA4, Tag Manager, Meta Pixel and Conversions API.
GA4 and ecommerce eventsGoogle Tag ManagerMeta Pixel and CAPI
- 05
PPC & Performance
Google Ads, Meta Ads, Shopping, Performance Max.
Google Ads and Performance MaxMeta Ads with catalogueFeeds and Merchant Center
- 06
Technical support
Bug fixing, speed, continuous development after launch.
Bug fixingSpeed optimisationUpdates and maintenance
E-commerce
We work on the platform you already have.
Over 70 online stores delivered across 6 platforms. The platform is your call; the code on top of it is ours. Where the platform is the wrong one, a migration comes with the data intact.
MerchantProThe platform I know best. New stores, migrations onto it, and custom code written on top of what the platform gives you: themes, product attributes, catalogue search, API extensions.
WordPressPresentation sites and WooCommerce stores, built with code rather than a stack of plugins. Custom landing pages, product-level SEO, and merges of separate sites into one.
GomagRedesigns and builds written straight into the Gomag theme, with custom integrations and crawlers where suppliers offer no API.
ShopifyStore setup, theme work and app integrations, with the same custom code approach as on the other platforms.
WixPresentation projects where the platform was the right call for the budget and for how often the client needed to change things.
CS-CartPicked up both for redesigns and for migrations away from it.
Migration routes
Where migrated stores came from. Products, customers and orders moved with a repeatable script that dry-runs before it writes.
- WooCommerceMerchantPro7 stores
- GomagMerchantPro7 stores
- Custom buildMerchantPro2 stores
- CS-CartMerchantPro1 store
- WordPressWordPress1 store
Apps
Not only websites. Apps too.
12 Android apps on Google Play, 1 more in development: business tools, productivity, sensors. The same stack builds the app your store or business needs.
All the apps
How we work
Simple and predictable.
With most clients the work starts before the build: the business, the range, the pricing, the way orders flow. Then four steps, the same every time.
01
We talk
→ A written scope you can react to
02
We analyse
→ Quote, milestones, start date
03
We implement
→ Staging, weekly updates, launch
04
We optimise
→ Correct tracking, support, continuous development
01
We understand the business, the platform and the technical requirements. If a platform change is the wrong idea, we say so here.
02
We find the best implementation and its limits. A fixed quote against the scope, split into milestones; what is not included is listed too.
03
Development, integrations, testing and launch. A staging link from the first week, a written weekly update, migrations run dry before every import.
04
Tracking, performance, automation and continuous improvements after launch. We stay with the business; we do not hand over the project and forget it.
Ways to work together
- New project
- A store built, migrated or redesigned end to end, on a fixed quote with milestones.
- We take over projects
- We also work on stores built by other teams: we read the code, fix what is broken and continue the development.
- Support & maintenance
- Monthly retainer: bug fixing, optimisation, integrations and continuous development after launch.
Team
The people behind the stores.
Strategy, web development, software and mobile apps, hardware, performance marketing and data in one team. Everything an online store needs, from the first analysis to the campaigns that sell.
The whole team
David Băbțan
Founder
- E-commerce since 2019
- Business analysis
- Web development
- Programming & LLM automation
- Management of digital enterprises
- Economic informatics
Marius Morar
E-commerce Specialist
- E-commerce strategy
- Statistics & data analysis
- Power BI & reporting
- Market research
- Range & pricing
- Performance campaigns
Mihai Voinea
Software Engineer & Web Developer
- Web development
- Software engineering
- Sales & client relations
- Requirements analysis
- Telecommunications
- Market research
Rafael Vanca
Software Engineer & Mobile Developer
- Web development
- Mobile apps (Flutter)
- Software engineering
- CI/CD & automation
- Hardware & IoT
- Machine learning
Rareș-Cătălin Pocol
PPC Specialist
- Performance marketing
- Google & Meta Ads
- Data analysis & tracking
- CRO & landing pages
- Feeds & Merchant Center
- Market research
Eugen Străistaru
Digital Marketing Specialist
- Digital marketing strategy
- SEO & content strategy
- Google, Meta & TikTok Ads
- Social media
- Google Analytics & Looker Studio
- Continuous optimisation
How we think
The principles we work by.
- Simple and stable
- We pick the simplest solution that solves the problem. Fewer components means fewer things that can break.
- Code that can be maintained
- We write code anyone can pick up and continue: documented, clean, without needless dependencies.
- Decisions on data
- Correctly configured tracking is the base of every decision. We measure first and optimise after, not the other way round.
- A long-term partnership
- We stay with the business after launch; we do not hand over the project and forget it.
Contact
Taking on new projects
Let's work.
Tell us what you want to build, fix or automate. No perfect brief needed: describe the situation in your own words and we reply with a concrete approach.
Bucharest, Romania · We reply within one working day · UTC+2