Team
The people behind the stores.
Strategy, web development, software and mobile apps, hardware, performance marketing and data in one team. Everything an online store needs, from the first analysis to the campaigns that sell.
David Băbțan
Web Development & Automation
- E-commerce since 2019
- Business analysis
- Web development
- Programming & LLM automation
- Management of digital enterprises
- Economic informatics
I’ve worked in e-commerce since 2019. My partners and I have delivered over 70 online stores through new builds, migrations and redesigns. I focus on web development, ERP integrations and automation, including LLMs, drawing on my engineering and digital management background and experience in business analysis.
Marius Morar
E-commerce Specialist
- E-commerce strategy
- Statistics & data analysis
- Power BI & reporting
- Market research
- Range & pricing
- Performance campaigns
Has three years of e-commerce experience and runs sanitarepro.ro, from product range and pricing to campaigns. Uses Power BI and data analysis to track sales, margins and opportunities for improvement.
Mihai Voinea
Software Engineer & Web Developer
- Web development
- Software engineering
- Sales & client relations
- Requirements analysis
- Telecommunications
- Market research
A telecommunications engineer with software development experience and three years in sales. Works on web development and client communication, translating business needs into clear project requirements.
Rafael Vanca
Software Engineer & Mobile Developer
- Web development
- Mobile apps (Flutter)
- Software engineering
- CI/CD & automation
- Hardware & IoT
- Machine learning
Builds web and mobile applications, with twelve Flutter apps of his own published on Google Play. His background in applied electronics and integrated systems also supports his work on automation, hardware and IoT integrations.
vancarafaelmarian.netlify.app ↗GitHub ↗LinkedIn ↗Google Play ↗
Rareș-Cătălin Pocol
PPC Specialist
- Performance marketing
- Google & Meta Ads
- Data analysis & tracking
- CRO & landing pages
- Feeds & Merchant Center
- Market research
Runs Google Ads and Meta Ads campaigns for online stores, including Shopping and Performance Max. Sets up tracking, product feeds and Merchant Center to measure conversions and guide budget decisions.
Eugen Străistaru
Digital Marketing Specialist
- Digital marketing strategy
- SEO & content strategy
- Google, Meta & TikTok Ads
- Social media
- Google Analytics & Looker Studio
- Continuous optimisation
Has over seven years of experience in digital marketing, SEO and content strategy. Works on Google, Meta and TikTok Ads campaigns and uses Google Analytics and Looker Studio to assess results and plan improvements.
How we think
The principles we work by.
- Simple and stable
- We pick the simplest solution that solves the problem. Fewer components means fewer things that can break.
- Code that can be maintained
- We write code anyone can pick up and continue: documented, clean, without needless dependencies.
- Decisions on data
- Correctly configured tracking is the base of every decision. We measure first and optimise after, not the other way round.
- A long-term partnership
- We stay with the business after launch; we do not hand over the project and forget it.
Contact
Taking on new projects
Let's work.
Tell us what you want to build, fix or automate. No perfect brief needed: describe the situation in your own words and we reply with a concrete approach.
Bucharest, Romania · We reply within one working day · UTC+2