Team
The people behind the stores.
Strategy, web development, software and mobile apps, hardware, performance marketing and data in one team. Everything an online store needs, from the first analysis to the campaigns that sell.
David Băbțan
Founder
- E-commerce since 2019
- Business analysis
- Web development
- Programming & LLM automation
- Management of digital enterprises
- Economic informatics
I founded Codefix. Seven years in e-commerce, since 2019: more than 70 projects completed successfully, stores that together sell over €1,000,000 a month, and more than 1,000,000 customers in Romania who have ordered through them. I build the stores myself: web development, programming, integrations with ERP, invoicing and couriers, and automation, including LLM-based automation for content and back-office work. Engineer by training: a bachelor's in Electronics, Telecommunications and Information Technology at the Technical University of Cluj-Napoca, a master's in Management of Digital Enterprises at University POLITEHNICA of Bucharest, and, in progress, a second bachelor's in Economic Informatics at the Bucharest University of Economic Studies. That mix is what I bring to a project: the business analysis and the numbers, and the code that acts on them.
Marius Morar
E-commerce Specialist
- E-commerce strategy
- Statistics & data analysis
- Power BI & reporting
- Market research
- Range & pricing
- Performance campaigns
Three years in e-commerce, running sanitarepro.ro, his own bathroom brand, end to end: strategy, range and pricing, the store itself, and the campaigns that sell it. His strength is the numbers. He models sales and margin in Power BI, reads the statistics behind a store's traffic and orders, and turns the reporting into decisions: which products to push, where the budget is wasted, what to change next month.
Mihai Voinea
Software Engineer & Web Developer
- Web development
- Software engineering
- Sales & client relations
- Requirements analysis
- Telecommunications
- Market research
Engineer in Telecommunications Technologies and Systems, with software engineering experience and three years in sales. He develops web alongside the team and owns the commercial side of a project: the first conversation with the client, turning what they say into real requirements, understanding the market the store sells into, and keeping the relationship after launch. Where a store needs both a developer and someone who can talk to the business, that is him.
Rafael Vanca
Software Engineer & Mobile Developer
- Web development
- Mobile apps (Flutter)
- Software engineering
- CI/CD & automation
- Hardware & IoT
- Machine learning
Software engineer with a master's in Circuits and Integrated Systems and a bachelor's in Applied Electronics at the Technical University of Cluj-Napoca. He builds web and mobile apps: twelve Android apps of his own on Google Play, written in Flutter, from accounting and inventory tools to a CRM and sensor utilities, with CI/CD pipelines behind them. Strong in C/C++ and systems programming, machine learning and connected hardware, which is what a store needs when the project leaves the browser: an app for the customers, a device on the warehouse floor, an integration nobody offers off the shelf.
vancarafaelmarian.netlify.app ↗GitHub ↗LinkedIn ↗Google Play ↗
Rareș-Cătălin Pocol
PPC Specialist
- Performance marketing
- Google & Meta Ads
- Data analysis & tracking
- CRO & landing pages
- Feeds & Merchant Center
- Market research
Runs the stores' performance campaigns: Google Ads, Meta Ads, Shopping and Performance Max, with the market research, product feeds and conversion measurement that support them. He sets up tracking and Merchant Center on the same technical foundation the team builds, so the campaign data is right from the first day and the budget goes where it sells.
Eugen Străistaru
Digital Marketing Specialist
- Digital marketing strategy
- SEO & content strategy
- Google, Meta & TikTok Ads
- Social media
- Google Analytics & Looker Studio
- Continuous optimisation
Digital marketing specialist with more than seven years in performance marketing, online promotion, SEO, social media and content strategy. He helps businesses grow their visibility, attract customers and improve their results through data-driven campaigns and continuous optimisation. Works with Google Ads, Meta Ads, TikTok Ads, Google Analytics and Looker Studio, combining strategy with hands-on implementation for measurable results.
How we think
The principles we work by.
- Simple and stable
- We pick the simplest solution that solves the problem. Fewer components means fewer things that can break.
- Code that can be maintained
- We write code anyone can pick up and continue: documented, clean, without needless dependencies.
- Decisions on data
- Correctly configured tracking is the base of every decision. We measure first and optimise after, not the other way round.
- A long-term partnership
- We stay with the business after launch; we do not hand over the project and forget it.
Contact
Taking on new projects
Let's work.
Tell us what you want to build, fix or automate. No perfect brief needed: describe the situation in your own words and we reply with a concrete approach.
Bucharest, Romania · We reply within one working day · UTC+2