Projects01Jewellery
A jewelry store rebuilt module by module.
Sefinni sells personalized gold and silver jewelry, including wedding bands, engagement rings, and diamonds. I redesigned the store in MerchantPro and delivered it as a series of custom code modules, each installed separately from the admin panel.
- Platform
- MerchantPro
- Work
- Redesigned
01
Making product choices visual
Jewelry is chosen through details such as gold purity, metal color, crystal color, material, and size. MerchantPro presents these attributes as text in a dropdown by default.
I built image-based product attributes and automatically generated fields for the product pages, so shoppers can choose options like gold purity or cord color visually instead of reading a list of words.
02
Working within the platform
Every change fits in a file under 4,000 characters, the limit for custom code fields in the MerchantPro admin. I delivered 16 separate modules with installation instructions, so each change can be enabled or removed independently.
I took the color values directly from the site's theme.css instead of estimating them from screenshots, then used the green #014233 and gold #c8a74e consistently across every module.
03
My favorite detail
A size converter appears automatically on ring pages. Shoppers enter the inner diameter or circumference in millimeters and get the exact label used by the order dropdown, from M46 to M75. There is no HTML to maintain because JavaScript generates everything only for ring categories.
Scroll inside the mobile previewScroll to walk through the site
04
What I built
Sixteen custom code modules, delivered incrementally.
- 01Ring size converter for diameter or circumference in millimeters
- 02Visual product attributes for gold purity, gold color, crystal color, and material
- 03Cord color swatches
- 04Automatically generated product page fields
- 05Redesigned product cards for grids and sliders
- 06Redesigned header, logo placement, and menu
- 07Category slider and collection sections
- 08Reviews on product pages and the homepage
- 09Lab-grown badge and wedding band banner
- 10Free shipping bar and redesigned footer
Next story
A repeatable WooCommerce migration.
goldendrinks.ro
Need something like this built?
Tell us what you are on and what you want to build, move or fix.